Media person: the CBA company applied for the execution of 501000 yuan assets for a company due to the theft of the CBA competition.
Live broadcast on August 3, according to the News of the media person Fu Zhenghao, CBA company applied for the Court to execute 501000 yuan assets for Chengdu Baoxun ball sports company.
Fu Zhenghao wrote: “Don’t stretch out your hand, you will be caught. On August 2, CBA company applied to the Court to execute 501000 yuan of assets against Chengdu Baoxun ball sports company. It is understood that Chengdu Baoxun ball sports company once stole the CBA league’s 2019-2020 season competition on the website page of the company in 2020, and was sued by CBA company for 2 million yuan in 2022. Finally, in 2023, the court sentenced Chengdu Baoxun ball sports to compensate CBA company for 500000 yuan. However, the founder of Chengdu Baoxun ball sports company is in a state of losing contact. The company is a small and micro enterprise founded in 202020. the number of insured people is zero, which is a typical leather bag company. 500,001 of the court’s decisions have not been paid, and CBA company has now applied to the court to enforce the company’s 501000 assets.
In the past, due to the consideration of promoting league matches, CBA often turned a blind eye to some small copyright piracy phenomena. After all, the copyright income at that time was not very high. However, in recent years, with the increasing punishment for copyright infringement at the national legislative level, CBA began to sue and claim for copyright infringement in some broadcasting events, in 2022, CBA company claimed 0.406 billion yuan from Station B.
On the whole, China sports league is moving closer to foreign top professional sports league, and copyright income is becoming one of the income pillars of sports events. The copyright revenue brought by Migu to CBA is second only to China Life Insurance and Li Ning among all partners. It is said that the contract between Migu and CBA is as high as 5 years and 2 billion yuan (copyright + rights of Migu coffee sponsor). In this case, as long as you dare to steal the copyright of CBA events, you will be held accountable.”
