Carl Anderson finally “became” Li Kele.

After a long wait, Li Kael, who has been waiting for the fans for a long time, finally put on the Chinese team’s shirt. He will represent China men’s basketball in the international competition.

On July 24, the Chinese Basketball Association officially announced that Li Kael had acquired Chinese nationality this morning and met Yao Ming, chairman of the Chinese Basketball Association. The basketball association said: with the promotion and support of all parties, I would like to thank all parties for their support and help, li kels’ family for their support, and the fans and media for their long-term attention to china’s men’s basketball. It is worth mentioning that in the official publicity photo, Li Kael’s mother appeared in position C.

Li Kele and Li Kele’s mother took a photo with Yao Ming and announced the success of being naturalized in China.

Li Keel’s most important task this summer is the 2023 FIBA Basketball World Cup to be held in the Philippines, Indonesia and Japan. This is related to the qualification of the 2024 Paris Olympic Games, and China’s men’s basketball will make every effort to attack.

According to the latest rules of FIBA, 7 tickets for the Paris Olympics will be born in the 2023 men’s basketball World Cup. In addition to the two places in America and Europe, Africa, Asia and Oceania hold one place respectively, and these places will be allocated to the teams with the highest ranking in this World Cup on all continents.

In other words, the primary goal of China’s men’s basketball World Cup is to compete for the best results of Asian teams. According to the world cup group, china men’s basketball was divided into the sixth position, and the rivals in the same group were south sudan, serbia and puerto rico.

Li Keel’s participation has injected a heart-strengthening agent into China’s men’s basketball World Cup trip this summer. His rich experience in 9 seasons in NBA will provide valuable men’s basketball for Chinese combat capability.

China’s “root” spanning three centuries”

Li keel, who was born in new york in september 1993, studied at UCLA in his sophomore year. He scored 12.2 points, 8.7 rebounds and 5 assists in his two-year college career, and has been selected as the best rookie team, the best second team and the best first team of the Pac-12 alliance.

Li keel, 2.06 meters tall, is qualified for the position of scoring guard and small forward. In high school, he was in the role of the team’s scoring guard, and with the continuous improvement of his height, he was able to play the role of the team’s small forward later.

At the NBA draft conference in 2014, Li Keel was selected by the Spurs in the 30th order in the first round and officially landed in NBA. Li Kael has played for three NBA teams in his career, namely Spurs, Grizzly Bear and today’s Forest Wolf. In the past 2022-23 season, Li Kael played an average of 28.4 minutes in the game and was able to score 9.4 points, 5.3 rebounds and 4.9 assists. He is one of the indispensable main players of Timberwolves.

Li Kael is now playing for Timberwolves.

In addition to his sufficient strength, Li keel still has Chinese blood flowing on him, which is also an important consideration for the domestication of Chinese men’s basketball. It can be seen from Li Kael’s appearance that he is a hybrid. Li Kael’s great grandfather Li Chongxin is Chinese, so he has 1/8 Chinese blood.

Grandma Milly once told Li Kael her wish to return to China to find relatives, and Li Kael did not disappoint the old man’s hopes for him. According to media reports at that time, Li Kele’s mother Suzanne has been looking for her relatives in China since 2014. After several twists and turns, Susanna finally found their root in China-Xinmu New Village, Longgang district, Shenzhen, Guangdong province.

In the summer of 2018, Li keel and his mother came to Xinmu new village to complete the journey of seeking relatives and offering worship to ancestors. His name was also included in the genealogy-representing Li Keel’s recognition of Chinese culture and the family’s recognition of this descendant.

In this family-seeking trip, Li keel once said that he had found a place where he had never been before but felt at home. “Here, everyone warmly entertained me, which gave me a strong sense of belonging. This is the best experience in my life.”

The main players of NBA team, the balance ability of both sides of attack and defense, and the most important thing is the sense of identity and honor for Chinese culture, let Li Kele become the best choice for China’s domestication at this stage of men’s basketball.

Through the photos of foreign great-grandfather Li Chongxin, Li Kael succeeded in searching for relatives.

On the Chinese basketball media day held in April 2023, Yao Ming also talked about the issue of domestication of players. He said, “The Basketball Association is still open and needs to comply with laws and regulations, there is also a problem of cultural integration, which cannot be completely equivalent to the planning of other projects. We should understand the logic and truth in it and avoid” pulling drawers “back and forth ‘.”

Now, China’s men’s basketball domestication has successfully taken the first step. Li Keer, the title of the first person to be naturalized in China men’s basketball, will be recorded in the history of Chinese basketball.

Strengthen China’s men’s basketball front line

For China’s men’s basketball, NBA-level players will undoubtedly enhance the team’s book strength. Li Keel’s understanding of the competition and his rich personal ability will become the support of China’s men’s basketball challenge in the World Cup.

As the main player of NBA level, Li Kele’s joining is of great help to the rich skills and tactics of Chinese men’s basketball. For a long time in the past, chinese men’s basketball lacked a front line that could attack with the ball. The last one that surprised the fans was ding yan yuhang. However, li kele proved his ability in the front line in NBA, and his joining could well fill the vacancy that china’s men’s basketball front line was unable to work.

Domestication of Li Kael is also in line with the development trend of Chinese basketball close to the world basketball. With the rapid development of modern basketball, many teams now focus on speed, with more emphasis on speed, changeability, mobility and flexibility. Under such circumstances, Li Kael, as a front line, meets all standards and is a suitable choice for China’s men’s basketball.

China is looking forward to a stronger fighting capacity men’s basketball in the World Cup.

Su qun, a well-known basketball media player, also said when talking about the influence of domestication li keel on china’s men’s basketball: “anderson’s joining will greatly change china’s men’s basketball style of play, the main reason is that in the past, the Chinese team was attacked by the core defenders, but Carl Anderson has excellent ability to respond to attacks, which will greatly enrich the tactics of the Chinese team, it will also make the trend of strikers in china’s men’s basketball more obvious, which is in line with the trend of world basketball.”

As for the tickets for the Paris Olympics, China men’s basketball needs to compete with other Asian rivals. Among the World Cup hosts Japan and Philippines, there are NBA players such as Watanabe Xiong and Clarkson respectively. Under this circumstance, the competitive pressure of China’s men’s basketball has further increased. Li kele has become a new element to relieve pressure and inject confidence.

However, it should be noted that although li keel has good strength, he has a good chemical reaction with men’s basketball chinese players in a short period of time, it will be the key factor affecting China’s men’s basketball to go further.

From a longer-term perspective, Li Kele’s participation has helped Chinese basketball open a new chapter in development. In the view of sports big business, just as Yao Ming previously said that he would avoid the problem of “pulling drawers” back and forth, China men’s basketball gained valuable experience in the domestication process through domestication of Li Kele. On the premise of making rational use of FIBA domestication rules, china men’s basketball can properly reserve talents in the future and strengthen the connection between naturalized players and teams.

Eling? Commercial value linked to the Paris Olympics

As the most brilliant team in men’s three big-ball sports, the commercial value of China’s men’s basketball has always been in the forefront of the country.

In addition to the brilliant achievements in the past, most men’s basketball players are more tall than athletes in other events. The tall image and masculine basketball temperament, therefore, men’s basketball players are also an important reason for many brands to choose spokesmen.

According to the analysis of sports big business, there are currently four main sponsors in china’s men’s basketball, namely nike, Cestbon, molten and Therabody. These four are also sponsors of the Chinese basketball team.

Although china men’s basketball has not released more cooperation information at present, as the opening time of the men’s basketball world cup approaches, it is not excluded that more brands will sponsor china men’s basketball. Like the asian cup of women’s basketball not long ago, china unionpay and ruixing coffee also reached cooperation with china women’s basketball in the near event. The men’s basketball World Cup, as the head international event of the basketball program, is expected to attract more attention from sponsors.

For example, in April this year, Yili reached a cooperation with FIBA, becoming a global partner in the men’s basketball World Cup. Meanwhile, yili also reached a personal cooperation with zhou qi, who became the spokesperson of yili brand. This also shows that the chinese men’s basketball and the players in the team still have good gold absorption ability. (Extended reading: This brand preempts the FIBA Basketball World Cup)

Li Kele announced on Weibo that he will represent China in the World Cup men’s basketball

As for Li Kael, joining China men’s basketball may bring rich commercial returns to him. During the process of domestication, he received more and more attention from Chinese fans. However, after the formal completion of domestication, by the time of the deadline, the microblog-related topics had exceeded 80 million reads. Li Kele Weibo fans 368000, I announced on Weibo that I would represent China men’s basketball in the World Cup, there are also thousands of forwarded comments and more than 14000 likes. Li kele’s traffic influence has been initially presented.

Based on this traffic, Li keel is expected to harvest several endorsement contracts before the men’s basketball World Cup starts on August 25. At present, the latest commercial development of Li Kele has been reported on the Internet. Yang Wei, a basketball media player, said that Li Kael’s brokerage team marked the commercial value of Gu Ailing, the freestyle ski champion of Beijing Winter Olympics, and the price for Li Kael’s endorsement of non-sports brands exceeded 10 million yuan per year.

Inspector zhao, another basketball media person, revealed ball ring that nike, a well-known international sports brand, will announce the signing of li kael recently, which will also become the news that li kael has decided to play in the world cup on behalf of china men’s basketball, the first endorsement contract received.

It is worth mentioning that if li kele’s non-sports brand endorsement really reached 10 million yuan, it would exceed 1 million dollars (about more than 600 million yuan at that time) of gu ailing before 2021. By 2021, when the Beijing Winter Olympics was approaching, Gu Ailing’s price rose to US $2.5 million (about more than yuan at that time). When he went to Beijing Winter Olympics, Gu Ailing signed nearly 30 endorsement contracts. According to this calculation, if Li keel can finally lead China to return to the Olympic Games in men’s basketball and add the huge influence of basketball in China and the Olympic value, then his personal business value will reach the peak, the price of the endorsement contract is at least equal to that of Gu Ailing during the peak period.

Generally speaking, when the brand signing movement is a celebrity endorsement, there is a “bet” mentality. Regardless of the actual price, Li Keer’s current endorsement price has not touched the ceiling in theory. The brand signed a contract “sledge-hammer” before the World Cup, which can win a price with higher cost performance, as well as the top communication effect after the outbreak of Li Kele’s popularity. However, basketball is a team sport after all. You can’t expect Li Kelle to come to carry China for men’s basketball. Its commercial value may be variable.

This is obviously different from the freestyle skiing project where Gu Ailing is located. Freestyle skiing is a single-person project. Gu Ailing has strong personal ability. When he won the competition before the Beijing Winter Olympics and was highly favored, merchants will have a stronger tendency to sign contracts first. For Li Kele’s team project, more merchants may choose to plan and move.

There is still time before the men’s basketball World Cup officially starts on August 25. Before that, Li keel will also go to Europe to meet with Chinese men’s basketball and participate in warm-up matches on behalf of Chinese men’s basketball, including the “international solidarity Cup” on August 20 “. The opponent is Serbia, the number one opponent in the group match, and the match was held in Shenzhen-exactly the “hometown” of Li Kael in China “.

In front of the “Shenzhen fellow villagers”, I hope this will be a good beginning for Li Kael to get along with China’s men’s basketball; I hope that Li Kael and China’s men’s basketball will quickly produce good chemical reactions, let the prospect of promotion to Paris Olympic Games be clearer, thus making a good start for the exploration of Chinese basketball domestication.