Live broadcast, July 25 -nike official announced today that Chinese player Li Kael officially joined the Nike family.

Fu zhenghaofa, a senior media person, talked about this matter. The original text is as follows:

Nike officially signed Li Kael, which is not only a reward for Li Kael to actively play for the country, but also continues the tradition that men’s basketball of China’s top players have basically worn Nike in the past 30 years. It avoids the potential risk that competing spokesmen (such as Yao Ming from 2003 to 2008) refused to wear Nike in the national team.

As the most lasting sponsor of China’s men’s basketball, Nike has been sponsoring China’s men’s basketball since 1996, and has also cooperated with Hu Weidong, Adijiang, Wang Zhizhi, Li Nan, Du Feng, Zhu Fangyu, Yi Jianlian, Guo Allen, wang Zhelin and other outstanding national players of all ages signed contracts, but among them, only Yao Ming from 2003 to 2008 became Nike’s dull pain.

Especially during the 2008 Beijing Olympic Games, because it was the first time that the Olympic Games were held in China, the major national teams also became a must for brands. Nike put pressure on the basketball association at that time and demanded that everyone in China must wear Nike men’s basketball. In the end, Wang Zhizhi and Sun Yue, who signed the contract with Adi at that time, were forced to change to Nike, but Yao Ming, who was the spokesman of Reebok at that time, refused strictly because Yao Ming was the absolute core of the team’s reliance, nike has nothing to do with this.

In fact, Yao Ming was also a signing player of Nike at first. He was signed by Nike Greater China as early as 1998. At that time, the contract reached 200000 dollars in 4 years, it is higher than the salary paid by the Shanghai team to Yao Ming at the same time. The contract between Yao Ming and Nike expired in 2003. At that time, Yao Ming just finished the NBA rookie season. His high popularity and commercial potential in China have been revealed, however, Nike believes that Yao Ming’s field strength cannot be compared with the spokesmen of the new champion James (Nike’s fee is 93 million US dollars in 7 years), Kobe (45 million in 5 years) and Carter (40 million in 5 years), moreover, from a commercial perspective, big men never sell shoes (that is, the center’s sneakers are not easy to sell). Therefore, the renewal offer offered by Nike headquarters to Yao Ming was originally only 1.6 million dollars for 4 years. People at Nike headquarters believe that it is good enough to double the amount of the original contract.

Yao Ming was enraged by Nike’s offer. Reebok took the opportunity to offer a quotation of 50 million dollars for 7 years. Even if Nike then chose to match the quotation or even further raise the quotation, Yao Ming finally chose to sign with Reebok. In this regard, from 2003 to 2008, men’s basketball of the top players in China had been playing in Nike’s competition, which became a lingering shadow in Nike’s Greater China. On the contrary, after Yao Ming retired, Nike Greater China and Yao Ming repaired the relationship, and Yao Ming later put on Nike again. However, after Yao Ming served as the chairman of the Chinese Basketball Association, Nike and Yao Ming had a closer relationship. Yao Ming also renewed the contract between the Chinese Basketball Association and Nike for ten years in the 1980 s.

After Yao Ming, men’s basketball of China’s core players, such as Yi Jianlian, Zhou Qi, Guo Allen and Wang Zhelin, were or used to be Nike’s signing players, nike Greater China strives to avoid the embarrassment of not wearing Nike for the first men’s basketball Chinese brands again. It should be pointed out that the contract with Li Kael this time is also Nike Greater China.

Objectively speaking, if there is no choice of domestication, Carl Anderson is only an ordinary player in NBA, and naturally he cannot win Nike’s favor. However, when Kael Anderson chose domestication to become Li Kael, the first player in China men’s basketball, his business value and attention increased sharply, which was naturally worth a endorsement contract from Nike Greater China. This is the advantage and charm of China, the world’s largest market.